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Michael White is currently serving as the Head of PR and Communications at Six Nations Rugby. In their previous roles at CSM Sport & Entertainment and M&C Saatchi Sport & Entertainment, Michael specialized in strategic communications, media relations, and client servicing. With experience at companies like Land Rover, Fast Track, and brandRapport, Michael has a strong background in PR, content creation, and brand activation. Michael also has a background in sales and marketing, having worked as a Sales and Marketing Supervisor at Hermes of Paris. Michael's internship at Ingenious Media and early experience as a Marketing and PR assistant at Dryden Brown Marketing Solutions have further contributed to their expertise in the field.