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Craig Maxwell has held several key positions in the sports industry, including being the Chief Commercial Officer at Six Nations Rugby. Craig was also a Non-Executive Director at Commonwealth Games Wales, where Craig played a key advisory role in developing commercial opportunities for the 2018 Gold Coast games. In their previous roles, Craig managed group sales and marketing functions for the Welsh Rugby Union and Principality Stadium, as well as sports marketing programs for Under Armour. Maxwell's expertise lies in commercial partnerships and sponsorship within the sports sector.