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Elena Ghiaroni is a marketing and communication specialist with significant experience in both online and offline marketing strategies. Currently employed at SITI B&T Group S.p.A. since June 2017, Elena oversees marketing communications initiatives. Previously, Elena served as a marketing manager at Socage from June 2013 to June 2017, where responsibilities included managing corporate communication, advertising, public relations, and e-commerce. Additionally, Elena held roles as a web marketing manager and event organizer at various companies, showcasing a diverse skill set in digital marketing, market research, and event management. Elena holds a master’s degree in strategic communication and business from Università degli Studi di Modena e Reggio Emilia and a bachelor's degree in communication and marketing from the same institution.