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Anthony Kelly is a Chief Marketing Officer at Yaudience, where Anthony helps marketers achieve success through data-driven buyer personas. Anthony is also the Founder & CMO of Measurable Marketing Consultancy, driving business growth through strategic marketing. As a Board Member of SITE Great Britain Chapter and Co-Chair of the Global Digital Transformation Task Force at SITE, Anthony focuses on raising awareness of incentive travel. In their previous roles, Anthony held positions such as Head of New Business Marketing at DRPG, Head of Marketing at Penguins Events, and Marketing Manager at Apollo Research. Anthony holds a BA Hons in Business Marketing from the University of Stirling.