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Patricia Zani is an experienced brand management professional currently serving as Head of Brand at SITA since June 2023. Prior to this, Patricia held the position of Global Brand Manager at Bonava from January 2019 to July 2023, where responsibilities included managing brand relevance and conducting thorough market analysis. As a co-founder of Open Act Sweden from January 2018 to July 2023, initiatives included monitoring political discourse using AI, developing a text analysis tool, and collaborating with organizations like Amnesty International. Previous roles include Global Brand Manager at Reach for Change, Brand Strategist and Agency Manager at Essen International AB, and an internship at Saatchi & Saatchi. Patricia's educational background includes a B.Sc. in Marketing from the Stockholm School of Economics and a course in Psychology from Stockholm University.