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Kamel Achrafie has extensive experience in sales and account management within the aviation and transportation sectors. Currently serving as the Regional Director for Canada at SITA since January 2005, Kamel oversees accounts for governments, airports, airlines, and civil aviation, focusing on innovative IT solutions for the air transport industry. Prior roles at SITA include Regional Sales Director and Sales Territory Senior Manager for the Middle East, where Kamel consistently exceeded sales targets, achieving significant revenue growth from new and renewal deals. Kamel’s career began at Total as a Diversification Development Sales Manager. Kamel holds a Bachelor's Degree in Business Administration and Management from the Lebanese American University.