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Xunaxi B. Cruz Velasco serves as the Global Marketing and Communications Director at Sistema Biobolsa / Sistema.bio since March 2014, overseeing corporate communications, public relations, and media engagement across three continents. Concurrently, Xunaxi holds the position of Lecturer and Design and Communication Coordinator at Tecnológico de Monterrey, where a comprehensive educational program in "Design for Sustainability" was developed for industrial design and architecture students. Previous roles include Project Manager at Mixtura Folkcraft, driving initiatives to connect indigenous artisans with furniture producers, and a Sustainability and Social Innovation Consultant at the University of Sydney. Xunaxi's foundational experience includes serving as Project Leader and Industrial Designer at Armo Diseño. Educational qualifications comprise a Master of Sustainable Development from Macquarie University and certifications in e-Marketing, Brand & Product Management, and Social Entrepreneurship.