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María Hervás Rico is a seasoned digital marketing professional with expertise in search engine marketing (SEM) and content creation. Currently serving as a Senior SEM Specialist at Siroko since October 2020, María oversees the implementation and optimization of Google Ads campaigns aimed at attracting a diverse clientele from multiple countries, utilizing KPIs and Data Studio for performance tracking. Prior to this role, María gained valuable experience as an SEM Agent at Dayvo Sistemas and as a Técnico SEM at morgan media, focusing on both Google Ads and social media advertising. Additional freelance work includes content writing for blogs and press releases. María holds a degree in Journalism from Universidad Complutense de Madrid and has further specialized in Community Management and Online Marketing.