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Bibi Coovadia is a seasoned marketing professional with extensive experience in strategy development and execution across various roles in leading companies. Currently serving as Senior Manager of Streaming Acquisition at SiriusXM Canada since July 2020, Bibi focuses on driving growth in the standalone streaming business through strategic consumer trials and partnerships. Prior experience at Rogers Communications spanned several roles, including Manager of Converged Household Strategy and Campaign Manager, where Bibi was instrumental in cross-selling residential and wireless services. Additional experience includes positions at Exchange Solutions, TicketOps Corporation, Alliance Atlantis Communications Inc., Molson Coors Canada, and The Walt Disney Company. Bibi holds a Bachelor of Commerce in Business Management with a Marketing Major from Toronto Metropolitan University and a Business Administration degree with HR Honours from Seneca Polytechnic.