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Hugo Herrera is an accomplished professional with extensive experience in business analytics and advanced analytics innovation. Currently serving as the Director of Business Analytics & Advanced Analytics Innovation Center at Sintec since August 2021, Hugo previously held the position of Senior Manager at Deloitte from January 2006 to August 2018, where responsibilities included directing and managing analytics and EPM projects and designing analytics solutions. Hugo holds a Master of Science in Data Analytics and Finance from Arden University (2018-2020) and a Bachelor's degree in Economics from Universidad Nacional Autónoma de México (2000-2005).