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Charles Parry-Okeden has had a long and varied career in the media industry. Charles began in 1993 as Sales Director - ANZ for Buspak Advertising Group Pty Ltd. In 2004, they moved to APN Outdoor as Sales Director NSW. In 2005, they co-founded Executive Channel Holdings Pty Ltd (ECH) and served as Global CEO. In 2008, they founded Media i Australia and served as CEO. In 2013, they joined the Board of Directors of the Outdoor Media Association. In 2017, they joined Sinorbis as a Non Executive Director and Advisory Board Member. In 2019, they became President of Media Eye France and Independent Chairman of the Outdoor Media Association. In 2022, they will become Vice President of the World Out of Home Organization and Non Executive Director of Elula.

Charles Parry-Okeden attended Scotch College Melbourne from 1979 to 1986, followed by Swinburne University of Technology from 1988 to 1992, where they obtained a degree in Business with a focus on Marketing.