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Lydia Waters has a strong background in digital optimization and user experience. With experience at companies like Singulier, User Fountain, Somebody Digital Ltd, Camelot, GTB, and British Gas, Lydia has excelled in roles such as Head of Conversion Rate Optimisation and Digital Optimisation Manager. Lydia's expertise includes leading usability testing, managing conversion rate optimization teams, and gaining experience across marketing and digital roles. With a degree in Medical Sciences and a Professional Diploma in Marketing, Lydia brings a solid educational foundation to their extensive professional experience.