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Niels Beenen has a long and varied work experience in the advertising and marketing industry. In 2021, they began working as the Partnerships Lead for EMEA for Singular. In 2020, they were the Director of Strategic Partnerships for adjoe. From 2016 to 2020, they held various roles at AdColony, including Vice President of EMEA, Senior Regional Director of EMEA, and Performance Sales Director of DACH. From 2014 to 2016, they were the Vice President of Global Client Services and International Sales Director for GameGenetics. From 2012 to 2014, they were the Director of Business Development for Europe and North America for glispa. In 2011, they were the Business Development Manager for Connexity, Inc. In 2010, they were the Sales Manager for Criteo. In 2009, they were the International Account Manager for Specific Media. In 2008, they were an International Marketing Executive for Saatchi & Saatchi London and a Product Development Manager on a project basis for TLC Marketing.

Niels Beenen has a diverse educational background. Niels attended London Metropolitan University from 2007 to 2009, where they obtained an MA with Merit in European Studies. From 2002 to 2006, they attended Zuyd Hogeschool | Zuyd University of Applied Sciences, where they obtained a BA in International Communication. In 2005, they also attended The Berlin School of Economics and Law, where they obtained a Diploma in International Business.