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Celine Wiu has a diverse background in marketing, with experience in companies such as Singtel, Resorts World Sentosa, LVMH Perfumes & Cosmetics, Starbucks, and Watsons Singapore. Celine holds a BSc (Hons) in Marketing from University College Dublin and a Diploma in Mass Communications from Ngee Ann Polytechnic. Throughout their career, Celine has held various senior managerial and CRM marketing positions, showcasing their expertise in customer lifecycle management, digital rewards, and loyalty programs.