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Wilmari Pienaar currently serves as the Global Brand Director at Sinch, having previously held the position of Global Head of Customer, Brand & Creative Services at Sinch MessageMedia. With extensive experience in brand strategy, customer experience, and marketing, Wilmari has led initiatives in brand identity creation, customer journey mapping, and persona development across various organizations, including The Hallway, AJF Partnership, and Digicel Group. Notable achievements include establishing a mobile and digital advertising business unit in the Pacific and enhancing customer engagement strategies for Chemmart Pharmacy Services. Wilmari holds a Bachelor of Business in Marketing and Management from Auckland University of Technology and has pursued further education in digital marketing and mobile advertising.