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Bob Rafferty is a seasoned marketing professional with extensive experience in the higher education sector. Currently serving as Partner and Executive Vice President at SimpsonScarborough since July 2019, Rafferty plays a key role in shaping the company's long-term vision. Previously, Rafferty held positions including Vice President, Creative and Digital, and Vice President, Digital, where responsibilities included team development and launching a new digital services division. Prior to joining SimpsonScarborough, Rafferty co-founded The Perch, a coworking space, and Knowble Media, a digital creative agency. Early career experience includes serving as Director of New Media at Wittenberg University. Bob Rafferty holds a B.A. in Political Science from Wittenberg University.