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Mel C. is the Senior Director of Global Demand Generation at Simpro Software, with previous experience as the Director of Data & Marketing Analytics at Mizzen+Main. Before that, Mel held roles such as Head of Marketing at Motiv, Director of Paid Media at Clicks and Clients, and Senior Manager of SEM at Metric Theory. With a background as a Paid Media Strategist at Anvil Media and experience as a Product Marketing Manager at Family Pet Records, Mel brings a diverse skill set to the table. Mel is currently pursuing a Postgraduate Degree in Data Science from Texas McCombs School of Business.