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Elie ZADI is a Digital Account Manager at Simply Black Advertising and Consulting, where Elie assists brands and organizations in reaching their strategic goals through digital media activation. Previously, Elie worked as a Digital advertising specialist at Lapaire, implementing strategies and monitoring paid advertising in the West African zone. Before that, Elie was a Digital Manager at PHD, managing campaigns for clients like MTN, Unilever, and LG Electronics. Elie also has experience in digital marketing for various brands and events at Digit-AL, where Elie also served as a Community Manager. Elie is currently pursuing a Master of Business Administration degree in Marketing at Graduate School Of Management-Abidjan.