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Sonja Simone currently serves as Head of Product at Simplista Inc., a position held since June 2023. Prior to this role, Sonja was a Sr. Business Advisor as a consultant from July 2022 to May 2023. Sonja's extensive career at Loblaw Companies Limited spanned over three decades, culminating in the position of Sr. Director of Data Operations within Loblaw Technology & Analytics. In this role, Sonja oversaw product master data management, leading a team of 48 and managing a $5 million annual budget. Previous positions at Loblaw included Director of Data Governance, where Sonja ensured data compliance and integrity, and Manager of Business Process Support, focusing on systems development and project management. Early roles included Business Systems Analyst and coordinator for deals, costing, and EDI.