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Alfonso Loo is a seasoned professional with extensive experience in customer experience management and sales within the logistics and retail sectors. Currently serving as Lider Regional CX Corporativo at SimpliRoute since April 2019, Alfonso oversees the complete lifecycle of corporate clients, focusing on adoption and continuity. Prior roles include VP Engagement, Regional Leader of Pre Sales, and Sales Expert for Latin America, where efforts were directed towards aiding companies in their digitalization and innovation processes. From September 2006 to April 2019, Alfonso held various managerial positions at Falabella Perú, including Gerente de Proyectos y Desarrollo and Gerente de Transportes y Desarrollo. Earlier experience includes a sales assistant role at Dyno Nobel - Samex. Alfonso holds a Bachelor's degree in Business Administration from Universidad Católica San Pablo, obtained in 2005.