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Frost Prioleau is the current Co-Founder and CEO of Simpli.fi. Frost has also previously served as the GM- Technology Division at Collective Media from June 2008 to January 2010, as well as the CEO of Personifi from March 2005 to May 2008. In addition, Frost Prioleau has been involved with STAR Sponsorship/Children's Scholarship Fund - Fort Worth, Novamedia, and Critical Path. Most notably, they served as the President of Intraware from December 1998 to August 2002.

Some individuals on their team include Andries Marx - CFO, Elizabeth Brockey - Chief Customer Officer, and James Moore - Chief Revenue Office.