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Ha Phuoc Hoa serves as Managing Partner at Simplex Pte Ltd since October 2023, providing comprehensive solutions for the F&B industry. As CEO of Sweethome Co. Ltd since January 2022 and previously CEO at F&B Concepts JSC from January 2018 to February 2022, Ha Phuoc Hoa contributed to the establishment and growth of F&B Concepts, a prominent enterprise in Vietnam founded in 2016, specializing in hospitality and retail. Prior roles include CEO of Netspace Culinary School in Hanoi from January 2015 to January 2018, where operations were managed and new business models were developed. An extensive career at Simplex Pte Ltd saw Ha Phuoc Hoa progress from Logistic Executive in 2008 to Country Manager by 2015. Educational qualifications include a Bachelor's degree in Marketing from HCMC University, a Bachelor's in Accounting and Finance, and a Bachelor's in interpretation from Hanoi Foreign Language University.