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Not surprising for a two-time Ironman finisher, the idea of 'take it easy' never held much appeal for Cara. By 25, she'd worked her way up from convention services manager to Director of Convention Services & Sports Sales at the Greater Madison CVB — experience and perspective she transferred to Simpleview in 2008.

Now VP of Marketing, Cara loves that she has not just a DMO point of view, but also perspective from every department within our company through working with them on their sales and marketing goals. Along with the opportunity to help grow and shape the Simpleview brand, that interaction with people from across the organization is one of the high points of her job.

Cara extends her thought leadership in the industry and passion for travel serving on the Destinations International Association Board and board of directors for Meeting Mean Business.