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Sheila Cardenas has extensive experience in marketing and CRM roles. Sheila most recently worked as the Head of Lifecycle Marketing at SimplePractice. Prior to that, they served as the Head of CRM at Fuzzy and Madison Reed. Sheila also held the position of Director of Marketing at Autodesk. Before that, they worked at Ancestry, where they held the roles of Sr. Director CRM, Acquisition and Lifecycle Marketing, and Director, Global Campaign Marketing. Sheila also gained valuable experience at Adobe, where they held various roles including Group Manager, WW Retention Marketing, Group Manager, WW Demand Marketing, and Sr. Manager, WW Relationship Marketing Strategy. Earlier in their career, they worked at OgilvyOne, 360 Group, Brann, and Miller/Huber Relationship Marketing, where they held roles such as Management Supervisor, Sr. Account Supervisor, and Account Supervisor. In these positions, they developed and implemented strategic marketing initiatives, oversaw CRM programs, and led various marketing campaigns.

Sheila Cardenas obtained their BA in Sociology from the University of Minnesota between 1991 and 1996. In 2004 and 2005, they pursued a Multiple Subject Teaching Credential in Education at San Francisco State University. During 1994 and 1995, they also attended Leiden University, although the specific degree and field of study are not specified. Additionally, Sheila Cardenas holds a certification as a DMA Certified Marketing Professional, although the details regarding the institution, month, and year of obtaining this certification are not provided.