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Alyssa W.

Senior Content Designer at SimplePractice

Alyssa W. has a diverse work experience in various industries. Alyssa currently works as a Content Designer at SimplePractice, where they collaborate with product managers and designers throughout the product development process. Alyssa simplifies flows and interfaces based on research and user testing, while ensuring inclusivity, accessibility, and empathy in the product copy. Additionally, they lead content documentation and updates content standards.

Prior to SimplePractice, Alyssa worked as a User Experience Writer at Grace Writing Co. and as a Senior Sales Manager at OPO Hotel Manager, LLC. In their role at OPO Hotel Manager, LLC, they refined proposal templates, rewrote event packages, and iterated sales pitch language. Alyssa also designed the flow of site inspections and systemized CRM processes with Salesforce. Alyssa achieved impressive results in their sales role, exceeding individual sales goals and achieving high conversion rates.

Before that, Alyssa worked as a Sales Manager at The Hermitage Hotel, where they managed stakeholders and exceeded quarterly sales goals. Alyssa also negotiated profitable contracts and achieved strong upsell percentages. Alyssa was promoted to Catering Sales Manager and successfully sold events for groups with diligent sales tactics and upselling. Alyssa managed logistics and exceeded client expectations through anticipatory service.

Overall, Alyssa W. has a strong track record of success in content design, user experience writing, and sales management roles, consistently achieving goals and contributing to the success of the companies they have worked for.

Alyssa W. completed their Bachelor of Arts (B.A.) degree in Communication at Thomas Edison State University from 2012 to 2013. Alyssa then pursued a Master of Science (MS) degree in Communications with a concentration in Public Relations at Lasell University, which they completed from 2013 to 2015. In 2016, Alyssa received a Certificate in Event Management and Design from Kennesaw State University. Recently, in 2020 to 2021, Alyssa obtained their UX Writing Academy Certification from the UX Writing Hub. Alyssa is currently in the process of earning a Professional Skills Certification in Content Research and Testing from the UX Content Collective, scheduled to be completed between 2022 and 2023.

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