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Joost Jansen is an experienced marketing and product management professional with a strong background in the fintech and consumer goods sectors. Currently serving as Chief Marketing Officer and CPO at SimpledCard since September 2018, Joost leads a growth marketing team and a product management team to execute strategies for scaling the business. Previously, Joost held roles at Unilever as Category Leader for Beverages in the DACH region and Senior Brand Manager, where significant marketing initiatives were launched. Joost also worked at Philips Consumer Lifestyle, advancing innovative beverage products, and at General Electric, managing key accounts. Joost's career began at Procter & Gamble with new product development efforts. Joost holds a Master's degree in Marketing Management from Erasmus University Rotterdam and a Master's degree in Chemical Engineering from Delft University of Technology.