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The leadership team at Simple Psychology has a history of experience in startups, consulting, and academia. The team is composed of the co-founder and COO, who has a background in mathematics and computer science from Swarthmore College; the co-founder of DemoHour.com, who has an MBA from Stanford University Graduate School of Business; and the founder and CEO of MyTherapist, who has a degree in cognitive neuropsychology from UCL.