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Lucie Avenell is the Organic Strategy Manager and ASO Manager at Simple App since December 2022. Lucie is also the Director of LA Aesthetics & Skincare Ltd, a boutique aesthetic clinic offering various treatments. In the past, Lucie has held positions such as Global Head of Marketing, Technology & Innovation at FIFTEEN WEST, Senior Digital Product Manager at Virgin Media O2, and various roles at companies like British Airways, King, Conversion.com, Wunderman, and Mercedes-Benz UK Ltd. Lucie holds a Bachelor of Science (B.Sc.) in Psychology from Royal Holloway, University of London.