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Beth Weaving is an experienced professional in user experience strategy and web development, currently serving as the Head of User Experience Strategy at Simple since June 2012. With a background that includes a role as a Senior Synergist at Ariesnet from 2001 to 2012, responsibilities have encompassed all facets of website and web application development, which includes technical specification creation, usability, and post-launch support. Previous experience includes technical support as an IT Helpdesk Administrator at The Royal Berkshire Hospital and research roles at BERTL, where skills in digital office equipment and software support were developed. Beth Weaving holds a BA in IT with a focus on Third World Studies from Middlesex University.