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Felix Ortiz is an accomplished professional with extensive experience in management and marketing within the EMEA region. Currently serving as the EMEA Residential Business Unit Director and EMEA Marketing Director at SIMON since February 2022, Felix has previously held significant roles at Fluidra from May 2011 to February 2022, including EMEA Customer Experience Manager and Australia & NZ Marketing Director. Earlier positions include Product Manager and Junior Product Manager at Roca Sanitario, S.A., and a Sales Department Assistant at Whirlpool Corporation. Felix's educational background includes a Business Administration & MBA in Management from Esade and a Master of Marketing & International Business from the University of Otago, complemented by a course on Business Transformation and Disruptive Innovation at Esade in 2019.