Sapir (Houri) Grinshtein is a seasoned marketing professional with extensive experience in marketing operations and automation. Currently serving as the Marketing Operations Manager at Similarweb since November 2021, responsibilities include managing nurture flows and analyzing performance data to inform management. Previous roles include Marketing Automation Manager at Strauss Water Ltd., where customer journeys were designed using Salesforce Marketing Cloud, and Senior Marketing Manager at GlassesUSA.com, specializing in user acquisition and programmatic media buying. With a solid foundation in digital project management from Daze Online Marketing Ltd. and experience in content management and social media management from foodpanda, Grinshtein also possesses a military background as a Navy Commander in the Israel Defense Forces. Grinshtein holds an MBA in Business Management, Marketing, and Strategy, along with a Bachelor's degree in Mass Communication and Sociology-Anthropology.
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