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Mike Sim has a diverse work experience spanning multiple industries and roles. Mike is currently the Head of Product Branding and Communications at Sime Darby Property. Prior to that, they served as the Director of Sales & Marketing at City University of Malaysia, where they led various portfolio areas and implemented strategies for student recruitment. Before that, Mike was the Marketing Director at UNITAR International University, responsible for brand development and managing marketing initiatives. Mike also worked as a Senior Planner at Cheil Worldwide, leading strategic planning for Samsung and other clients. Additionally, they served as a Planner at Geometry Global, delivering integrated marketing strategies for various multinational and local clients. Mike has also worked as a Planner at Ogilvy Action China and as an Account Director at Twopoints Sdn Bhd, where they specialized in trade marketing services for FMCG clients.

Mike Sim graduated from Universiti Tenaga Nasional in 2002 with a Bachelor of Engineering (Hons.) degree in Mechanical Engineering. Mike then went on to attend Charles Sturt University from 2002 to 2004, where they obtained their Master of Business Administration (MBA) degree with a focus on Business Administration and Management, General.