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Ayesha Grover started their career as an Assistant Product Manager at Parfums Christian Dior in 2011 and held various roles within the company, including Commercial Planner and Junior Commercial Manager. Ayesha then worked as an MBA Summer Associate at Amazon UK in 2015. In 2016, they joined Amazon UK as a Senior Vendor Manager for Amazon Digital Video until 2017. In 2018, they became the City Head for Mumbai at GuavaPass, where they launched the platform in Mumbai, India. Later in 2018, they became the Head of Global Business Development at Simba Group. In 2020, Ayesha Grover founded their own company, strp'd, where they currently serve as the Founder and CEO.

Ayesha Grover holds a Master of Business Administration (MBA) degree from New York University - Leonard N. Stern School of Business, which they obtained between 2014 and 2016. Prior to that, they completed a Bachelor's degree in Management from The London School of Economics and Political Science (LSE) from 2007 to 2010. Their primary education was obtained at Francis Holland School from 2000 to 2007. Additionally, Ayesha Grover obtained a certification as a Hootsuite Certified Professional from Hootsuite Media Inc. in 2015.