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Yadim Medore is Founder & CEO of Pure Branding, a strategic consulting, market research and brand development agency for leading dietary supplement and functional food brands. He’s helped global clients build loyalty and grow market share through innovative research, actionable insights and strategic guidance. Yadim spearheaded the supplement industry’s first consumer traceability program for Gaia Herbs, which as part of their rebrand strategy helped triple sales in 4 years. Pure Branding has conducted market research and developed brand strategy for Boiron, BioChem, Country Life, Dr. Hauschka, Herb Pharm, Iron-Tek, MediHerb, MegaFood, Nature’s Sunshine, NeoCell, Nordic Naturals, Nutiva, Organic India, Reserveage, Standard Process and Traditional Medicinals.