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Adela Lam is a Content Marketing Lead at Silk & Snow, where Adela led Email & SMS marketing, drove performance in paid distribution and content production. Previously, Adela worked as a Marketing Coordinator at Numi, managing marketing campaigns, website/UX, loyalty, email, SMS, and influencer projects. Adela also has experience as an Executive Director at CAISA Fashion Show, leading a team to create a virtual fashion show movie during the challenges of COVID-19. Additionally, Adela held various leadership roles at Western's Marketing Association and worked as a Senior Manager at The AXIA Agency, spearheading brand development initiatives. Adela is a BHSc graduate from Western University.