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In 1994, Russell co-founded SkinCeuticals, the antioxidant-based, skin care product line, acquired by L’Oreal in 2005. He now leads PerioSciences, an oral care company that further developed antioxidant technology pioneered by SkinCeuticals, creating first-to-market toothpastes, mouth rinses and oral gels. PerioSciences products are the choice for health-minded patients who demand high-quality, naturally sourced ingredients. Patients with dental implants, who suffer from dry mouth symptoms, those undergoing treatment for cancer, or patients who regularly whiten their teeth respond to the powerful antioxidants and adopt the technology as their daily oral care choice. PerioSciences distributes through dental and medical practices as well as through high-end spas. The proprietary Internet-based distribution infrastructure includes direct and auto-ship features for efficient delivery directly to consumers while supporting the channel partners.