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Ray Beste is a highly experienced professional with over three decades in the technology and consulting sectors. Currently serving as Principal AI Strategist at Sikich since May 1989, Ray plays a pivotal role in providing transformative services to businesses. As a Partner within Sikich, Ray functions as a system architect on complex CRM projects, and has contributed significantly to the firm’s reputation as a Microsoft Solution Partner. Previously, Ray was a Board Member for eXtremeCRM from 2011 to 2016, where responsibilities included organizing technical content for conferences. Ray also held a partnership position at Softbite Solutions, focusing on technical operations and custom development, and began a career as a Database Consultant at Information Managers. Educational background includes a Bachelor's degree in Management Information Systems and Business Information Systems from Illinois State University.