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Gustavo Valencia is a skilled marketing professional with extensive experience in performance marketing and business development across various industries. Currently serving as Performance Marketing Manager for LATAM at Siigo since December 2021, Gustavo leads digital strategy and channel performance. Previously held key roles at Mercado Libre as Team Leader CX and at Sueep as Head of Business Development, where responsibilities included structuring commercial processes in the U.S. At Avianca, contribution involved coordinating sales strategies and managing marketing campaigns. Gustavo's academic background includes a degree in Industrial Engineering from Universidad Pontificia Bolivariana, a Master's in Strategic Thinking and Foresight from Universidad Externado de Colombia, and a Specialist in Marketing from Universidad Autónoma del Caribe, along with several certifications in business and technology.