Diana M. Roa has a diverse work experience spanning various roles from 2005 to 2022. Diana M. most recently worked as the Marketing Director Latam at Siigo starting in February 2022. Before that, they held positions at DIRECTV Latin America, where they served as the Director of Mass Communications & Trade Marketing for Latin America from December 2019 to February 2022, and as the Director of Communications for Latin America from June 2019 to December 2019.
Prior to their time at DIRECTV Latin America, Diana worked at DIRECTV as the Director of Communications & Programming in Colombia from December 2017 to December 2019, as the Communications & Trade Marketing Manager in Colombia from April 2015 to November 2017, and as the Communications Manager in Colombia from June 2013 to March 2015.
Diana M. also gained experience at 3M, where they worked as the Marketing Leader from October 2012 to June 2013, as the Senior Marketing Coordinator from March 2011 to September 2012, and as the Stationery & Office Marketing Analyst from February 2010 to February 2011.
Additionally, Diana worked at 3M in their earlier years, holding positions such as National Sales Representative for the Promotional Market Division from April 2006 to December 2007, and Sales Representative for Retail Channel & Consumer Goods from December 2007 to May 2008.
Before joining 3M, they worked at Quala S.A. as the National Supervisor for the Impulse Channel from April 2006 to December 2007, and as the Activities Manager for Supermarket Channel from March 2005 to April 2006.
Diana M. Roa's education history includes a Master of Business Administration (MBA) from Universitat de Barcelona in 2014-2015, a Diplomado in Digital Transformation from Universidad de La Sabana in 2021, a Diplomado in Digital Communication and Media/Multimedia from Universidad de La Sabana in 2020, a Master of Business Administration (MBA) from OBS Business School in 2014-2015, an Especializacion en Mercadeo Estrategico from CESA in 2009-2010, and a degree in Economia y Negocios Internacionales from Universidad ICESI in 2000-2005. Additionally, they received certifications in "C贸mo dar y recibir feedback o retroalimentaci贸n," "C贸mo superar los sesgos cognitivos," and "Liderazgo inclusivo" from LinkedIn in different years. Diana M. Roa is currently pursuing a Master's degree in Communication and Media Studies from IEBS, which will be completed in 2023-2024.
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