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Hicham Khodri has held several positions in the corporate world since 2010. Hicham began their career at Hotel Rif as Vice Director and Events Director in 2010. In 2012, they moved to Live Innovations London as Business Development. Hicham then joined Lord & Cliff in 2014 as Arabic Sales Director. In 2017, they became Co-Founder and CVO of both SIIA Cosmetics and Sphinx Hair.

Hicham Khodri completed a Master's degree in Hospitality Administration/Management from Management Academy School Khenifra in 2010. Prior to that, they completed a Bachelor's degree in Hospitality Administration/Management from Université Moulay Ismail Meknès in 2008.