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Youssette Lara is a seasoned marketing professional with extensive experience in strategic brand management, digital marketing, and market research across various regions, including Latin America and the United States. Currently serving as a Senior Marketing & Brand Manager at Dicio.ai since October 2023, Youssette has previously held senior marketing positions at SIGSA, TIFOIDEA, and Intelisis, focusing on B2B and B2C strategies, content marketing, and demand generation. Educational qualifications include certifications in Digital Marketing, Business Improvement, and Creative Strategy, along with a degree in Advertising. Youssette has a strong background in developing comprehensive marketing plans and implementing 360-degree strategies to enhance brand visibility and engagement.