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Irene Chia (

Ecommerce Lead (asean Middle East & Africa) at Signify

Irene Chia (л´äϼ) currently serves as the Ecommerce Lead for Asean at Lenovo, a position held since November 2020. Prior to this role, Irene was the Inflight & Ecommerce Director at 3SixtyDutyFree, where efforts focused on digital collaborations and optimizing sales through integrated strategies. Irene also held key positions at Lazada Group as Head of Brands for SEA Ecommerce, at Samsung Asia as Product Marketing Manager for the Camera Mobile Business, and at Sennheiser Electronic Asia as APAC Sales Manager where business growth strategies were developed. Irene holds a Bachelor of Commerce in Advertising & Marketing from Curtin University and a Diploma in Accountancy from Ngee Ann Polytechnic.

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