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Luis Hernández is a seasoned Salesforce Marketing Cloud Consultant and Developer with extensive experience in marketing automation, data optimization, and digital transformation. Presently engaged at Wipro and Inetum since November and February 2024 respectively, Luis specializes in automating bounces and unsubscribes while integrating Salesforce Marketing Cloud with Webex Events. As a Professional Speaker at SiGMA since November 2021, Luis shares insights on leveraging data for effective campaign automation. Prior roles include Salesforce Marketing Cloud Consultant at Emakina, Marketing Cloud Manager at DIA Group, and Senior Technical Product Manager at Unidad Editorial, where contributions included strategic platform development and customer digital transformation initiatives. Luis holds a degree in Technical Computer Engineering from Universidad Rey Juan Carlos and a Master Certification in Java from EXES Formación & Outsourcing.