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Sam Smith is an experienced office administrator currently working at Toitū Envirocare since November 2022, and has held the position of administrative assistant as well. In the role of New Zealand and Oceania researcher at Sports Interactive since July 2018, Sam Smith utilizes extensive knowledge of the New Zealand football scene to compile and present data on various football clubs. Previous experience includes serving as managing editor at Electronic Arts from October 2017 to December 2023, providing in-depth analysis and data for the EA Sports FIFA videogame series. Other roles include customer service representative at GWA Group Limited and goalkeeper for the Northern Football Federation from 2010 to 2013, where coaching from New Zealand international players was received. Sam Smith holds a Bachelor of Science in Pharmacology from The University of Auckland and has completed education at Auckland Grammar School, Albany Junior High School, and Kristin School.