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Bruce Macfarlane has a diverse work experience spanning over several companies. Bruce is currently the Chief Executive Officer at Sifted, a position they began in February 2023. Before that, they held the role of Managing Director - MLex at LexisNexis from January 2018 to February 2023. Prior to joining LexisNexis, they worked at MLex Market Insight as the Chief Operating Officer from September 2011 to December 2017. Macfarlane also served as the Chief Executive Officer at Global Financial Technology from April 2010 to April 2011. Before that, they held the position of Vice President and Managing Director Asia Pacific, Enterprise Media Group at Dow Jones from January 2007 to March 2010. Bruce had previous roles at Factiva, a Dow Jones and Reuters company, including Managing Director - Asia Pacific from January 2003 to December 2006, Programme Director - Upgrade from January 2001 to December 2003, and Sales Development Director from July 1999 to December 2000. Macfarlane began their career at Reuters Ltd, where they held several positions, including Telemarketing Manager, Head of Education Reuters Business Information, Regional Account Manager, and Business Development Manager from September 1994 to June 1999. Bruce started their professional journey as an Account Director at Alchemis, a role they held from 1990 to 1994.

Bruce Macfarlane attended The University of Manchester from 1987 to 1990. During this time, they earned a BSC Hons degree in Management Science. Bruce also studied Management Science at the same university, although the specific field of study is unknown.