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Erkki Paunonen is a skilled marketing professional with extensive experience in demand generation, content creation, and SEO. Currently serving as Campaign Manager and Demand Generation Specialist at Sievo since May 2021, Erkki focuses on delivering the right content to procurement audiences and optimizing organic performance through various digital strategies. Erkki's past roles include Content and SEO Specialist, Marketing Specialist, and project assistant positions at Hanken School of Economics and Pavilion. A master's degree in Business and Management with a specialization in Marketing from Hanken School of Economics, along with a bachelor's degree in International Business and Logistics from Metropolia University of Applied Sciences, underpins Erkki's academic credentials. Previous experience also includes research leadership, marketing communications internships, and diverse customer service roles in the food service industry.