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Marcel Meyer has extensive experience in data governance, analytics, and business development within Siemens Healthineers and Siemens AG. Currently serving as Head of Data Governance and Management - Commercial Excellence, Marcel focuses on transforming data into valuable assets for marketing and sales, enhancing usability through a Data as a Service Offering. Previous roles include Executive Business Development Specialist for CRM and Market Analytics, where global analytical methods and tools were developed, and Head of Customer Insights, responsible for generating actionable insights for sales teams. Marcel's background also includes governance of the Enterprise Risk Management process at Siemens AG and operational leadership in spare parts returns management at Siemens Healthineers. Marcel holds an MBA in Business Integration and a BA in Business Information Technology, with education from prestigious institutions such as Boston University and Peking University HSBC Business School.