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Franziska Altenbeck is a highly experienced professional in the healthcare marketing sector, currently serving as the Strategic Marketing Manager for Sustainable Radiology at Siemens Healthineers since July 2013. Over the years, Franziska has held various key positions, including Global Marketing Manager for Radiography, where responsibilities included the launch of the True2scale Body Scan application. Additional roles include Head of Marketing for Accessory Solutions, Business Development Manager for Cardiology, and Global Product Manager for angiography systems, showcasing a deep understanding of marketing, product management, and business development. Alongside practical experience, Franziska has strong academic credentials, currently pursuing an Executive MSc in Health Economics at The London School of Economics and holding a Masterā€™s in Business Administration from the University of Groningen and a Bachelorā€™s in International Management with Engineering.