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Francesca Patti has over two decades of experience in digital marketing and customer engagement, currently serving as the Head of Digital Marketing Campaigns & Customer Engagement for Siemens Healthineers in Italy since March 1999. In this role, Francesca is responsible for developing customer engagement strategies, executing digital marketing campaigns, and overseeing data governance and the Martech stack. Previous roles within Siemens Healthineers include Head of Digital Campaigns for Southern Europe, where Francesca drove customer conversions and sales velocity, and Company Marketing Manager, focusing on marketing initiatives for C-Level clients. Additional experience includes positions in sales and social welfare, along with educational qualifications in business administration and proficiency in the Danish language.