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Carina Gelbe is a seasoned digital marketing professional currently serving as Global Digital Marketing Manager at Siemens Healthineers since January 2024, where responsibilities include managing key accounts within corporate marketing. Previously, Carina held various leadership roles at DEFACTO GmbH from July 2019 to January 2024, including Head of Managed Services and Team Lead Loyalty & Communication Operations, focusing on CRM management, campaign execution, and customer journey optimization. With earlier experience in online marketing and project management across multiple agencies, Carina has a robust background in digital project conception, loyalty program development, and strategic marketing operations. Carina Gelbe holds a Diplom-Kauffrau Univ. in Betriebswirtschaftslehre from FAU Erlangen-Nürnberg.